FIRST IN ITALY

Oriental Beauty Center.

The body stays young with Eastern maintenance.

한국KOREA
+
中国CHINA
=
W&W

Korean technology and cosmetics, Chinese ritual and hospitality, around the corner.

ORIENTAL BEAUTY CENTERS

Keeping the body young with Eastern beauty protocols.

Korean and Chinese skincare has become a fast-growing trend worldwide. We bring it to Italy in neighbourhood centers: a continuous journey with certified Eastern technologies and protocols, and results you can see.

Monthly continuous routine Center/Home

Monthly Continuous Routine Center/Home

Beauty care is a continuous journey, month after month: at home you maintain and amplify results with the protocol's Eastern cosmetics; in center you come back once or twice a month for the professional treatment, touch-ups and maintenance support. All included in a single monthly fee.

NAIL
  • 疗 Therapeutic Manicure
  • 彩 Polish Manicure
  • 久 Semi-Permanent Manicure
  • 塑 Manicure Extensions
  • 疗 Therapeutic Pedicure
  • 久 Semi-Permanent Pedicure
  • 彩 Pedicure with Polish

Compared to traditional nail care: Eastern soothing products and a maintenance protocol to follow at home.

FACE
  • 润 Glass Skin
  • 净 Clear Skin
  • 养 Slow Aging
  • 亮 Bright Tone
  • 颜 Small Face
  • 频 Face Lifting (radiofrequency)
  • 脱 Face/Neck Hair Removal (wax/laser)

Eastern cosmetic products — creams and serums suited to age and skin type — and a maintenance protocol to follow at home.

BODY
  • 轻 Silhouette
  • 滑 Smooth & Bright
  • 型 K-Men
  • 频 Body Lifting (radiofrequency)
  • 脱 Body Hair Removal (wax/laser)
  • 按 Body Massages

Eastern cosmetic products — creams and serums suited to age and skin type — and a maintenance protocol to follow at home.

All non-invasive, performed by qualified beauticians. A partner doctor oversees the journey when needed.

BookJourneysProductsPoints DealsScanDoctorProfile

Everything manageable through the mobile app.

  • Bookings and appointments at centers
  • Loyalty programmes and deals
  • Check-in at centers
  • Managing journeys and protocols
  • Push notifications to remember deadlines
  • Direct relationship with staff and doctor
  • Connection with social media and WhatsApp
App coming — January 2027
BEAUTY SALON ACQUISITION

We buy working beauty salons.

We turn the store into the group's Oriental Beauty Center: for the owner, cash now, a fixed salary, worry-free work and a payout in year three.

The offer in 3 phases

Example: a store with €120,000 in recorded revenue over the last 12 months
51%
1RIGHT AWAY

€15–18k

Cash now

→
2FOR 3 YEARS

€3,500/mo

+10%extra store revenue

→
49%
3AFTER 3 YEARS

~€32k

Growth-revalued

Store growth over 3 years

120 2026 150 2027 185 2028 215 2029 240 2030
Revenue Gross margin Net margin

Indicative growth hypothesis and outlook, to be assessed store by store.

Growth levers
  • «Empty to Full» marketing model
  • Focus on monthly subscriptions
  • Mobile app to profile and retain clients
  • Targets on monthly/daily revenue, not service margin

What the Group manages for the store

Headquarters
Beauty services Store management Client relations

At the center, the services run by headquarters; in the outer ring, the day-to-day activities of the owner and store team.

  • Store fit-out and branding
  • Equipment supply and maintenance
  • Staff recruitment and training
  • Accounting (bookkeeping)
  • B2C marketing for the store on social media
  • Management control
  • Ongoing support
  • Other
STORE OWNER

What is the store worth? We'll tell you in 7 days, free.

No commitment, fully confidential. Leave your details and get the full proposal right away.

Download right away the presentation sheet for the store sale opportunity

After sending, the proposal for store owners is downloaded (PDF).

INVESTORS

You buy revenue, not promises.

Invest to let the group acquire the majority of beauty salons already full of clients, to be converted into Oriental Beauty Centers, with a business model based on monthly subscriptions (MRR).

PRE-SEED INVESTMENT OPPORTUNITY
€550k

+€175k reserve · Q1 2027

€2M

pre-money valuation

22–27%

equity (27% with reserve)

+€0.8M

Smart&Start zero-interest loan

Why now

Chinese-run nail sector in crisis

K-beauty booming: Italy +250% on Olive Young, #1 in Europe

No competitor offers a subscription journey

Private equity funds are already building beauty chains

Revenue and stores in the network, year by year

0.43 5 2027 1.7 15 2028 5.0 40 2029 11.4 80 2030 19.8 120 2031 26.2 120 2032 34.6 120 Exit 2035
Revenue €M Stores in network
EXIT HYPOTHESIS ~€40M

Estimated exit 2035

Multiple on the network's aggregate EBITDA, in line with comparable transactions in the beauty sector.

INVESTOR

Slots in this round are limited, in number and in time.

Whoever registers first gets priority access to allocation and the data room. Right after registering, you already get access to the investor one-pager; within 72 hours you'll receive by email the complete investment prospectus, with round terms, valuation and business plan.

After sending, the one-pager (PDF) is downloaded right away.

FREQUENTLY ASKED QUESTIONS
CLIENTS

How much does a monthly Korean beauty subscription cost in Italy?

From €20/month for K-Service treatments (manicure, pedicure, waxing and express facial), up to €89/month for laser hair removal on subscription. No prepaid packages: you can cancel after the third month.

What's the difference between a K-Beauty Center and a traditional beauty salon?

A K-Beauty Center combines Korean technology and cosmetics with Chinese ritual and hospitality, in a continuous routine: one or two monthly in-center visits for the professional treatment, plus daily home care with dedicated products. Not spot treatments, but a measured monthly journey.

STORE OWNERS

How much is a nail center or beauty salon worth in Italy?

Value is typically estimated as a multiple of the revenue recorded over the last 12 months (between 0.25 and 0.30 times, in the W&W model) or of normalized net profit. The higher the recorded revenue, the higher the value recognised to the owner.

How can I sell my nail center while staying on at work?

With the W&W model: you sell the majority of the store right away (cash at the notary), stay on as owner for 3 years with a fixed salary plus a share of growth, and after 3 years sell the rest at a value revalued by the store's growth.

INVESTORS

What is a pre-seed investment and how much is typically invested?

Pre-seed is the first funding stage of a startup, when the team forms and the business model is validated: in Italy it typically reaches up to about €500,000, with individual business angels investing between €25,000 and €100,000. W&W K-Beauty Center's pre-seed round is €550k, plus an additional €175k reserve.

Why invest now in a subscription-based beauty salon network?

Because the Chinese-run nail sector in Italy is in crisis with many owners ready to sell, K-beauty is booming (+250% on Olive Young in Italy), no competitor yet offers a monthly subscription model, and private equity funds are already building beauty chains: the window to get in as a leader is now.